Formidable Strategic Narrative Employee Engagement

In many instances they are tapping into the public service ethos that still resonates with many staff despite job cuts pay freezes and pension reforms.

Strategic narrative employee engagement. Strategic narratives are a form of storytelling and like all good stories they need a compelling plot characters a climax and a conclusion. Answering questions about why a vision matters is important in terms of values and. When you encourage your employees to challenge their thinking and reframe their expectations about certain situations or problems you encourage them to open their eyes to fresh possibilities and grow confidence in the solution being proposed.

There are numerous case studies out there which demonstrate the value a strategic narrative has in improving employee engagement. Line managers who motivate empower and support their employees. How are we currently engaging our staff.

Developing and communicating a clear compelling story about where your organisation is going and why is a great way for internal communicators to positively impact employee engagement. Lets bring engagement to life with a compelling strategy story because if executive squirm in telling the story how can we expect them to. These four enablers of engagement have proved to be useful lenses which can help organisations assess the effectiveness of their approaches.

As your narrative work evolves quantitative approaches that measure behavioural outcomes like increased discretionary efforts and reduced turnover might also be useful in communicating the importance of a focus on employee engagement to your leadership group. Leaders should aim their narrative at a clear vision to engage employees. These are ideal for instances where you need to show problem-solving in action.

Strategic corporate narratives will be unique to each organization giving it a chance to shine. A strategic narrative has the power to inspire enthuse and move people to action. Employee engagement surveys show that many employees dont know their organizations corporate narrative.

A strategic narrative provides employees with a compelling purpose and meaning at work which contributes to their engagement. A strong narrative that provides a clear shared vision for the organization is at the heart of employee engagement. A core purpose and strategic narrative that employees can understand and buy into.